5 Things you should know about the Shea Butter Business


Learn how from someone who is doing it well and has grow despite the pandemic. 

shea butter business

I've been in the shea butter business for over 5 years now, from manufacturing & selling products, to working with wholesalers. I get a lot of questions from my fellow entrepreneurs and DIYers about working with shea butter, how profitable it is as a business, and different ways to use develop products that are not always about skincare. 

5 industries you should consider when using Shea Butter 

1. Body care ( of course) 

2. Aromatherapy Candles or massage candles 

3. Hair care 

4. Snacks ( its often used in chocolate)

5. CBD products 

shea butter business

More Ways Shea Butter used in manufacturing products

Shea butter is a versatile natural ingredient that is commonly used in manufacturing a variety of personal care and cosmetic products. Here are some different ways shea butter is used in manufacturing:

  1. Skincare: Shea butter is a popular ingredient in skincare products such as lotions, body butters, and facial creams. It is known for its moisturizing and nourishing properties, as well as its ability to soothe and protect the skin.

  2. Haircare: Shea butter is also used in hair care products such as shampoos, conditioners, and styling products. It can help moisturize and condition the hair, promote hair growth, and soothe dry or itchy scalp.

  3. Soap making: Shea butter is a common ingredient in soap making, as it can help moisturize and soothe the skin. It is often used in cold process soap making, melt and pour soap making, and other soap making techniques.

  4. Cosmetics: Shea butter is used in the manufacturing of various cosmetic products such as lip balms, makeup, and sunscreens. It can provide a smooth and creamy texture, and help protect the skin from environmental damage.

  5. Medicinal products: Shea butter is also used in manufacturing medicinal products such as ointments and creams for treating skin conditions such as eczema, psoriasis, and dermatitis. It has anti-inflammatory and antibacterial properties that can help soothe and heal the skin.

These are just a few examples of how shea butter is used in manufacturing. Its versatility and natural properties make it a popular ingredient in a wide range of products.

I created a very through course based off my experience in product development and marketing. I'll give you a super simple breakdown of the steps you would take below and when you're ready to fully take on the entrepreneural journey of having a shea butter business, you MUST take this course and maximize off of the experience of someone who's been doing it. Investing in your business also includes educating yourself so you make the BEST decisions you can.

Here's a peak at the Table of Contents 


Starting a shea butter business requires careful planning, research, and hard work. Here are some general steps to consider:

  1. Research the market: Learn about the demand for shea butter in your area and identify potential customers, competitors, and suppliers. Determine what types of shea butter products are most popular and what price points customers are willing to pay.

  2. Develop a business plan: Create a comprehensive business plan that includes your mission, goals, target market, marketing and sales strategies, financial projections, and funding needs. A business plan will help you stay organized and focused as you launch and grow your business.

  3. Start experimenting with formulas and give out samples for feedback. 

  4. Source high-quality shea butter: Establish relationships with reputable shea butter suppliers and choose high-quality, unrefined shea butter that is sustainably sourced.

  5. Create a brand and product line: Develop a unique brand name, logo, and packaging that reflects the quality and benefits of your shea butter products. Decide which types of shea butter products to offer, such as raw shea butter, whipped shea butter, or shea butter soap, and create product labels and descriptions. There are label requirements for selling in large retailers so don't forget to research that! 

  6. Develop a sales and marketing strategy: Determine the best channels to sell your shea butter products, such as e-commerce, brick-and-mortar retail, or wholesale. Develop a marketing plan that includes social media, email marketing, paid advertising, and public relations to reach your target audience.

  7. Launch and grow your business: Launch your business, track your sales and financial performance, and adjust your strategies as needed to grow your customer base and revenue. You can start small and sell on social media or at local events. Check Eventbrite for vendor opportunities! 

Starting a shea butter business can be challenging, but with careful planning, high-quality products, and effective marketing, you can succeed in this growing market...and its GROWING! 


PHASE 1 I have ideas but not serious

PHASE 2 I'm planning and figuring out HOW i'm going to execute

Phase 3 I've started executing, including sourcing, manufacturing and selling. 

If you're in Phase 2-3 your next step is going through this comprehensive e-book or signing up for the Masterclass which includes the e-book and workbook.


Hi I’m Courtney, Founder of GreenBody Wellness, a lifestyle brand that is building relationships through wellness education and natural products. We use ingredients primarily sourced from Africa, and focus on the holistic health benefits of our formulations. Body, mind and emotions. With our products, customers are reminded daily of values like Gratitude, Peace, and Grace. Along with our direct supply of raw shea butter to business owners, we offer DIY recipes and natural alternatives to harsh commercial products. 

Follow me for DIY and entrepreneural growth!

TikTok https://vm.tiktok.com/ZMe5meM3p/

YT Channel https://www.youtube.com/channel/UCwCa67GRljvr8NH5aDv4SGA


Leave a comment

Please note, comments must be approved before they are published